Starting a cosmetic clinic involves far more than choosing a treatment menu and opening the doors. Part one of this two-part series on The Aesthetic Shift podcast explored the key considerations before taking the leap. In this second instalment, Kelly Beasy (HealthCert educator, nurse practitioner, and clinic owner) takes a look at what comes next.
From developing a business plan and defining your target demographic to choosing a location, building your brand and navigating marketing requirements, there are many moving parts to consider. This episode discusses the importance of starting small, managing inventory and expenses carefully, and knowing when it makes sense to invest in additional treatments, devices, or staff.
Just as importantly, building a successful clinic is about building relationships. Creating a positive patient experience, developing a professional network, and establishing a loyal client base can all contribute to sustainable growth.
Kelly shares practical insights drawn from her own experience of building and running a cosmetic clinic, including some of the easily overlooked details that can make a difference to day-to-day operations.
Tune in for Kelly’s advice on taking your cosmetic clinic from idea to reality.
Missed part one? Catch up here.
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Listen to all episodes in The Aesthetic Shift series.
This video podcast is also available on the HealthCert YouTube channel.
Host Kelly Beasy is a Nurse Practitioner, clinic owner, and cosmetic medicine trainer at KB Aesthetix with 20 years of nursing experience and 10+ years’ experience in the aesthetic industry. She also offers a 1:1 mentorship program for clinicians.
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